Free tool
Advertising
suite.
Monthly budget, Google vs. Meta, and cost per client if you're already running ads.
Not sure what a term means? Tap the ? icon or visit the glossary.
Your numbers
Tell us your goal
How much you bill per client, on average
How many jobs you want to close
% of leads that become clients
Main channel
Affects the estimated cost per lead
Your estimate
Recommended monthly ad spend
$1,100/mo
Conservative
$850
Aggressive
$1,500
Leads needed
20
Cost per client
$275
With 4 clients × $3,500 you could bring in $14,000 a month. Estimated return on ad spend: 1173% (ad platform only; before management and business costs).
Practical minimum: $500/mo. Campaign management is billed separately. This is a ballpark estimate — every market is different.
Want us to review it together?
These tools are a starting point. On a 30-minute call, we fine-tune strategy and budget for your market.
Marketing glossary — ROI, leads, conversion, and more.