Guide

Types of websites
which one does your business need?

Not all websites are the same. A landing page converts a single offer; an informational site presents your brand; a multi-service site organizes your trades; booking, e‑commerce or a blog cover other needs. At Latino Business Support, we help you choose the right type.

Screen showing landing page conversion metrics

01 — Landing

Landing page

A single page focused on one offer: an ad campaign, a promotion or your flagship service. The goal: get the visitor to call or leave their details.

Best for

  • Google Ads or Meta Ads
  • One promotion or specific service
  • Testing a new market without a full site

Usually includes

  • Headline + clear offer
  • Social proof and a dominant CTA
  • Short form or click-to-call
  • Mobile-first design

Not ideal if: You need multiple services, a blog or a full restaurant menu.

Corporate website on a laptop

02 — Informational

Informational / corporate site

Shows who you are, what you do and how to reach you. Ideal for building trust before the sale.

Best for

  • Professionals and firms
  • Brands that run on referrals
  • Businesses that want to look established

Usually includes

  • Home, about, services, contact
  • Photos and social proof
  • Basic on-page visibility
  • Form or WhatsApp

Not ideal if: You need to sell lots of products online or run aggressive ad campaigns.

Business team reviewing services on a screen

03 — Multi-service

Multi-service site

Multiple service pages (roofing, cleaning, a menu of trades) built for local visibility and quote requests.

Best for

  • Contractors and trades
  • Cleaning companies with several packages
  • Home improvement and landscaping

Usually includes

  • A page for each service
  • Service areas
  • Project gallery
  • Ready for local visibility and ads

Not ideal if: You only have one single offer (a landing page is better).

Customer booking an appointment on their phone

04 — Booking

Booking or appointment site

Visitors book on their own: a salon, restaurant, clinic or professional with a calendar.

Best for

  • Restaurants that take reservations
  • Beauty and wellness
  • Professionals who work by appointment

Usually includes

  • Calendar / booking integration
  • Hours and confirmations
  • Visible booking CTAs
  • Reminders (depending on the tool)

Not ideal if: Your sales process is only custom quotes over the phone.

Shopping online at an e-commerce store

05 — E‑commerce

Online store (e‑commerce)

Catalog, cart and payments to sell products (or bundles) online.

Best for

  • Retail and product brands
  • Businesses already selling on Instagram
  • Online orders with shipping or pickup

Usually includes

  • Catalog and product pages
  • Checkout and payments
  • Basic inventory
  • Mobile design for fast purchases

Not ideal if: You only sell custom services (multi-service or a landing page is better).

Person writing blog content to build visibility

06 — Blog + content

Website + blog / organic content

A core site plus articles that rank for the questions your customers ask ("how much does … cost", "how to choose …").

Best for

  • Businesses with a long decision cycle
  • Professionals and trades focused on local visibility
  • Brands that want topical authority

Usually includes

  • Content architecture
  • Article template
  • On-page optimization
  • CTAs to quotes or tools

Not ideal if: You need results this week (ads + a landing page are better).

Website interface redesign in progress

07 — Redesign

Redesign or optimization

You already have a website, but it doesn't convert: we improve speed, mobile, messaging and CTAs without starting from scratch unless we need to.

Best for

  • Old sites or sites built on a generic template
  • Ad traffic that doesn't close
  • Brands that changed their offer

Usually includes

  • Conversion audit
  • New design or targeted improvements
  • Basic technical optimization
  • Mobile testing

Not ideal if: Your current brand or tech stack no longer works (a new site is better).

Frequently asked questions

What type of website does a small business need?

Most local businesses start with an informational or multi-service site. If you're going to run ads, a dedicated landing page usually converts better.

What's the difference between a landing page and an informational site?

A landing page has a single goal (a call or a lead). An informational site presents your full brand: multiple services, about us and contact.

Can I combine types?

Yes. For example: a multi-service site + landing pages for ads, or an informational site + a content blog. We recommend the right mix for your budget and goals.

How do I know if I need an online store?

If you sell products at a fixed price and want to take payments online, go with e‑commerce. If you sell custom services, quotes and forms are a better fit.

Not sure which one to choose?

Take the 5-question quiz or tell us about your business — we'll recommend the right type of website, no tech speak.