Google Analytics 4 and Search Console: Step-by-Step Setup
Create a GA4 property, connect your website, verify Search Console and see the real searches people already use to find you.
In this article
Without tracking, you don't know which pages convert or what searches bring people to you. GA4 shows behavior; Search Console shows organic search.
What each tool does
- GA4: visits, events, conversions, Ads traffic.
- Search Console: queries, indexed pages, coverage errors.
- Together: you decide what to improve in your content and website.
- Free with a Google account.
Setup
Set up GA4 and GSC the same day you launch your website.
- 01
1. Create a GA4 property
analytics.google.com → Admin → Create.
- 02
2. Install the tag
GTM, a plugin, or the snippet in your <head>.
- 03
3. Mark key conversions
generate_lead, click_to_call, etc.
- 04
4. Verify Search Console
search.google.com/search-console — URL prefix or DNS domain property.
- 05
5. Submit your sitemap
Yoursite.com/sitemap.xml
- 06
6. Link GA4 ↔ GSC
In GA4 Admin, under Product links.
Mistakes
- Two GA tags double-counting hits.
- Not filtering out internal traffic.
- Ignoring 404 errors in GSC.
“What isn't measured gets debated; what's measured gets improved.”
Key takeaways
- GA4 + GSC from day one.
- Conversions defined.
- Sitemap submitted.
We'll review your tags and Search Console with you.
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