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Instagram, Facebook or TikTok: Where Should Your Business Be?
What each platform is good for, which businesses get the most from each one, and why being everywhere at once rarely makes sense.
lbs.bz / which-platform
In this article
Opening an account on every social platform is easy; keeping them all active is another story. For a small business, doing one or two platforms well pays off far more than doing five halfway. The key is to choose based on where your customers are and what kind of content you can produce without burning out.
01
What each platform is good for
| Platform | What it works best for |
|---|---|
| Local community, neighborhood groups, reviews and ads targeted tightly by area. Strong for home services. | |
| Visual businesses: before-and-afters, food, beauty, remodeling. Great for showing work and getting messages. | |
| TikTok | Reach through short, authentic videos, especially with younger audiences. Requires consistent video. |
| Google profile | Not social media, but it's where people search when they already need the service. Posts, photos and reviews count. |
02
By type of business
- Trades and home services (roofing, cleaning, plumbing): Google profile first, then Facebook.
- Visual businesses (salons, restaurants, remodeling): Instagram first, with Facebook connected.
- Brands with personality and a willingness to film: TikTok can give you reach other platforms no longer give for free.
- Professional services: Google profile and Facebook, with educational content.
Key takeaways
- One or two platforms done well beat five done halfway.
- Choose based on where your customers are and what you can produce.
- A Google profile is a must for local services.
- Film once and reuse across platforms.
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