Learn

Glossary
without the jargon.

ROI, leads, conversion and more — in plain English, with examples for businesses like yours.

4 terms · Web

Term index

Web

Conversion

On a website, converting means going from anonymous visitor to real contact. A site that doesn't convert makes your ads more expensive.

Example · 100 visits and 3 calls = a 3% contact conversion rate.

Web

Call To Action: the main action you ask visitors to take. It should be easy to spot on mobile without hunting for the phone number.

Example · "Call now" or "Free quote" above the fold on mobile.

Web

A page built for one specific service or ad, with no distractions. It improves ad conversion.

Example · A "roof repair" ad leads to a roofing-only page, not a generic homepage.

Web

A small script that connects your site to Google or Meta so they know which ads bring in calls or forms.

Example · Without a pixel, Meta doesn't know which ad generated the lead, so it optimizes worse.

Still have questions?

On a 30-minute call, we'll walk you through your numbers — no jargon.