Business Cards for Your Business: What to Include and What to Avoid
The information that can't be missing, how to use the back and a QR code, and the mistakes that make a card look unprofessional.
A business card is what a customer takes with them after meeting you in person, on a job or at an event. In the U.S. the standard size is 3.5 × 2 inches — very little room for a lot of information. Deciding what goes on and what stays off is what makes the difference.
What can't be missing
- Your logo and business name, easy to read.
- Your name and title, if the card is personal.
- What you do, in a few words: “Roofing · Siding · Gutters.”
- Phone and website; email only if you actually check it.
- Your license or registration number if your trade requires it.
Use the back and the QR code on purpose
- 01
A useful QR
One that saves your contact, opens your links page or asks for a review — not just your homepage.
- 02
A reason to keep it
Main services, emergency hours or an offer for new customers.
- 03
Social proof
Your Google rating or years in business, if they fit without clutter.
Common mistakes
- Text that's too small or low-contrast.
- Colors that don't match your brand, website and truck.
- Crossed-out or hand-corrected details: reprint instead.
- Thin paper that bends in a wallet.
Key takeaways
- Less is more: logo, what you do, phone and website.
- A QR code that saves your contact or opens your links page.
- The same colors and fonts as the rest of your brand.
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