Branding6 min read

Which QR code your business should use

Google review, WhatsApp, a contact card or Wi-Fi: what the phone does on a scan, and why you should check the code before it goes to print.

Diana Castro, co-founder of LBS

Diana Castro

Digital strategy · Co-founder

Stamford, Connecticut

Meet the team →
ShareWhatsAppLinkedIn
lbs.bz / qr
A phone ready to scan a code
A code works when the phone does one job.

A QR code on the counter, on a flyer or on the shop door only works when the phone does one clear job. Sending everyone to the homepage makes them hunt for the phone number, the review or the menu. Pick one task and let the scan open it.

01

One job per code

These are the ones service businesses in the U.S. actually use, and what happens on the phone:

The codeOn a scan
Google reviewThe review page for that business opens, not a generic search.
WhatsAppThe chat opens on your number, with a message already written if you want one.
Contact cardThe contact opens so it can be saved. The person confirms with a tap.
Phone callThe phone asks to dial that number. It does not save the contact.
Wi-FiThe phone joins that network. If it has a password, the password sits inside the code.
02

What you print stays that way

This code carries the content inside it. It is not a shortcut you can edit later from a dashboard. If the phone number, the review link or the Wi-Fi password changes, the old paper still opens the old destination. Make a new code and print it again.

  • Check the full number before the file goes to the printer.
  • Scan a sample with someone else's phone, not only yours.
  • Very long text is hard for many phones to read. A short destination works better.
03

Where each one belongs

  1. 01

    Counter

    The review code, next to the register. The person just paid and the phone can open the Google page right there.

  2. 02

    Flyer or door hanger

    WhatsApp or a phone call. Someone on the sidewalk wants to write or dial, not tour your site.

  3. 03

    Business card

    The back of a business card fits a contact to save, with your name and company.

  4. 04

    Table or waiting room

    The guest Wi-Fi. The private network, the one with the real password, does not need to be posted.

04

Make sure a print can be read

A logo can sit in the center if the contrast stays high: dark marks on a light background. Print one sheet and scan it with the camera, not from a zoomed photo on the screen. A PDF on letter-size paper keeps the code large enough to trim or to stick on a sign.

Key takeaways

  • One code, one job: a review, WhatsApp, a contact, a call or Wi-Fi.
  • Printing locks it. A new detail needs a new code.
  • Test a paper sample before you print the batch.

Once the code is ready, we can put it on cards, flyers or door hangers.

See printing →

Want to apply this to your business?

Book a free 30-minute call or send us a message. No commitment.