Door Hangers That Actually Bring in Customers: Design, Distribution and Mistakes
How to design a door hanger that reads in three seconds, where to hand them out so they pay off, and the mistakes that land them in the trash.
In this article
For roofers, landscapers, cleaners, painters and almost any home service, the door hanger is still one of the most direct ways to reach a neighborhood. It works especially well around a job you just finished: the neighbors already saw your truck. But it only brings calls if it's understood in seconds and distributed with a plan.
A design that reads in 3 seconds
- One big message: what you do and for whom (“Gutter cleaning”).
- A clear offer with a deadline: a free inspection or a limited-time discount.
- A large phone number and a QR code that goes to a specific page, not your homepage.
- Real photos of your work and your logo, in your brand colors.
- Reviews or years in business so it doesn't look like random advertising.
Where and how to hand them out
- 01
Around every job
Houses next to a finished project respond better because they've already seen the result.
- 02
Areas with the problem you solve
Homes with older roofs, big yards or neighborhoods hit by a storm.
- 03
On the handle, never in the mailbox
In the U.S., mailboxes are only for postage-paid USPS mail; leaving flyers there isn't allowed.
- 04
Track every drop
Use a different offer code or QR per area to see which one worked.
Mistakes that send your door hanger to the trash
- Too much text and five services at once.
- No offer and no reason to call now.
- Thin paper that bends or gets soaked by the morning dew.
- A phone nobody answers or a QR that opens a slow website.
Key takeaways
- One message, one offer and a big phone number.
- Hand them out around your finished jobs.
- Always on the handle, never in the mailbox.
- Track each area with a different QR or code.
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