Branding6 min read
How Much Does a Logo and Brand Identity Cost for a Small Business?
What separates a logo from a brand identity, what each option costs in the market, and what's in our $690 Brand Kit.
lbs.bz / brand-pricing
A logo can cost a few dollars from an online generator or thousands from a design studio. But the right question isn't what the logo costs — it's whether you get a single file or a complete identity you can use on your website, truck, business cards and social media without every piece looking different.
01
Logo vs. brand identity
| Logo only | Brand identity |
|---|---|
| One file with your logo. | Logo, versions and variants for every use. |
| Colors picked by eye. | A defined palette with exact codes. |
| Any font. | Typefaces chosen for web and print. |
| Every designer uses it differently. | A brand guide so everything always looks the same. |
02
What it costs in the market
- Online logo generators: very cheap, but the result is generic and other businesses may have one almost identical.
- Contests and freelancer platforms: tens to hundreds of dollars; quality and usage rights vary a lot.
- Experienced independent designer: commonly hundreds to a few thousand dollars, depending on what's included.
- Branding studios and agencies: usually start at several thousand for complete identities.
03
What it costs with us
$690
Brand Kit · one-time payment
2 weeks
Delivery
- Logo and its variants (horizontal, stacked, icon, black-and-white versions).
- Color palette and typefaces.
- A PDF brand guide.
- Social media templates.
If you later need a website, business cards or stationery, they build on the same identity — no starting over.
Key takeaways
- A logo alone isn't enough: you need colors, typefaces and usage rules.
- Insist on editable files and usage rights.
- Compare what each price includes, not just the number.
- Our Brand Kit: $690, delivered in 2 weeks.
See what's included and start your identity at a fixed price.
See the Brand Kit →Want to apply this to your business?
Book a free 30-minute call or send us a message. No commitment.
Keep reading