The Checklist to Complete Before You Spend on Digital Marketing
12 things you need in place (profile, website, tracking, offer) before you turn on Ads or LSA.
In this article
Turning on Ads before your house is in order is the fastest way to get frustrated. This checklist keeps you from spending while nobody's ready to answer the phone or your profile shows the wrong hours.
What to review
- A clear offer (what you sell and to whom).
- A verified, consistent Google Business Profile.
- A mobile-friendly website with an obvious call to action.
- Who answers leads, and how fast.
- A budget and a target cost per lead.
The 12 points
Check them off before your first dollar goes into Ads.
- 01
1–3. Offer, service area, ticket size
You know what you sell, where, and your minimum price.
- 02
4–6. GBP, photos, reviews
Verified profile, real photos, a process for asking for reviews.
- 03
7–9. Website, phone, form
Fast on mobile, click-to-call, short form.
- 04
10–12. Tracking, lead owner, budget
Conversions, someone responsible for callbacks, a monthly ceiling.
If you skip the checklist…
- You pay for clicks to a website that doesn't convert.
- Leads come in at night and nobody responds.
- You can't tell if Ads "work" because you're not tracking.
“Marketing amplifies what you already are — including the mess.”
Key takeaways
- Checklist before Ads.
- Responding to leads is part of the system.
- Define your success metric.
Come prepared and we'll move faster.
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