Glossary
without the jargon.
ROI, leads, conversion and more — in plain English, with examples for businesses like yours.
20 terms · page 3 of 3
Term index
Google Business & local
Google Business Profile
A free profile with your name, hours, photos, reviews and website. It's what people see when they search for businesses nearby.
Example · Showing up on Maps with photos of your work and 4.8★ drives more taps to call.
Related tool →Google Business & local
Google review
A rating and comment everyone can see. Reviews can't be hidden; you manage them by asking for more positive reviews and responding well.
Example · A plumber with 45 recent reviews usually gets more clicks than one with 8 old reviews.
Related tool →Google Business & local
NAP
Name, Address, Phone. Consistency helps Google trust your local business.
Example · Same phone number and city on your website, Google listing and Facebook.
Related tool →Google Business & local
Local visibility
Optimization so people find you on Google when they search in your area. It covers your website, Google listing and reviews.
Example · "Painter in Bridgeport" — showing up on the map and in organic results.
Related tool →
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