BBB: How to Create or Claim Your Better Business Bureau Profile
What a BBB profile is, how to claim it, what accreditation involves and how to use it as a trust signal (without overselling it).
In this article
The BBB doesn't replace Google, but plenty of customers — especially on bigger jobs — check whether you're listed and how you handle complaints. Claiming your profile is step one; accreditation is optional and paid.
Profile vs. accreditation
- Profile: it can exist even if you're not a member.
- Claiming: lets you respond and update your information.
- Accreditation: a membership with fees and BBB standards.
- Don't claim an "A+" if it doesn't apply — link to your real profile.
Steps to claim it
Go to bbb.org and search for your business.
- 01
1. Search for your company
Name + city. There may already be a listing.
- 02
2. Claim it
Verify that you're an authorized representative.
- 03
3. Complete your details
NAP that matches Google and your website.
- 04
4. Respond to any complaints
Keep it professional; offer a solution.
- 05
5. Consider accreditation
Only if the trust ROI justifies it in your market.
Mistakes
- Displaying a fake BBB seal on your website.
- Ignoring public complaints.
- NAP that doesn't match Google Maps.
“Reputation is built in public — Google, the BBB and your website together.”
Key takeaways
- Claim it before you show it off.
- Accreditation ≠ automatic.
- Be honest about badges.
Your reputation on Maps is still the top priority.
See Google reviews →Want to apply this to your business?
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