POL-GBP-001
Google Business Profile and reviews
Creating, verifying, and administering profiles requires real, eligible information under the platform’s rules. The business account and its access must be managed with authorization from the appropriate owner.
- Document
- POL-GBP-001
- Version
- 1.0
- Status
- In force
- Effective
- October 1, 2026
- Updated
- October 20, 2026
- Category
- SEO & marketing
1. Eligibility and ownership
Creating, verifying, and administering profiles requires real, eligible information under the platform’s rules. The business account and its access must be managed with authorization from the appropriate owner.
2. Verification and suspension
Verification, reinstatement, suspension removal, publishing, and visibility depend on Google; LBS may assist within the contracted service, but does not guarantee platform decisions or timelines.
3. Authentic reviews
LBS will not create, buy, or promote fake reviews or reviews that conceal relevant connections. Incentives conditioned on positive opinions will not be offered, nor will clients be required through unfounded threats to remove legitimate reviews. Review responses must handle personal information professionally.
4. Changes and additional services
Managing posts, images, replies, appeals, or audits is included only when contracted. Special tasks may be budgeted separately.
5. Business information
The client is responsible for providing truthful addresses, hours, categories, and business data; misleading representations may lead to platform penalties.